We could trust the personal care industry to have our best interests at heart. We would KNOW without a shadow of a doubt that our makeup, shampoo, body wash and lotions were SAFE. That they were not linked to health concerns or diseases.
As a COUNTRY, we aren't there yet. As a COMPANY, we are.
Everyone means everyone. Safer Beauty for the entire family.
The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938.
Over the past two decades, the European Union has banned close to 1,400 chemicals in the product formulas of personal care products and restricted the levels of over 250 more in such products. The United States has only partially banned 30 to date.
Beautycounter has prohibited the use of more than 1,500 questionable or harmful chemicals through "The Never List™"
Beautycounter takes the safety of the environment and animals very seriously. NONE of Beautycounter's products or ingredients are tested on animals at any stage in the product development process, nor do they ask their contract manufacturers to conduct animal testing. To ensure compliance in their supply chain, they require documentation of no animal testing from each supplier we source our raw materials (ingredients) from.
Beautycounter chooses the best organic, natural, sustainable, and synthetic ingredients that meet our standards. Over 80% of the ingredients in our products are natural or plant-derived.
Every formula ingredient, including known components of fragrances, flavors, and intentionally added preservatives, are listed on Beautycounter's ingredient glossary, so you can fully understand even the most confusing ingredients.
Beautycounter is a Certified B Corporation. B Corps are companies that use business as a force for good. To be certified as a B Corporation, a brand must meet high standards for social and environmental performance, accountability, and transparency. It’s a pretty exclusive club—there are currently over 2,000 certified B Corps worldwide.